World No. 3 Coco Gauff has commented on the recent WTA rebranding.
– WTA is undergoing a significant rebranding. What are you hoping to see in this new iteration?
– I believe social media content. I spend a lot of time on social media myself, mainly on TikTok, so I keep up with trends used in other sports. I know that the WTA has a plan and they are asking for feedback. That’s the main thing I’ve noticed.
Personally, I don’t watch anything on television. I don’t really understand it, unlike TikTok. I am waiting for more TikToks about player interaction. I am waiting for joint content. I think joint content with the ATP would work well. I would like to see more of that, Gauff said at a press conference.
Coco Gauff: Most online coaches haven’t coached a player of my level and haven’t played themselves. It’s easier to watch from the sidelines, but it’s different on the court.
